The emergence of smartphones has entirely changedevery part of our lives, and marketing is no exception. With the increasingamount of time we spend in front of screens, mobile advertising is becomingincreasingly popular. It is now a priority for companies that want to reach aswide an audience as possible.

Regardless of where advertising campaigns areconducted – on social media, in games, or on websites – advertising will reacha large audience. Well-designed mobile advertising will encourage many peopleto buy their products or services. Creating an ad that would catch theattention of users requires the assistance of ad networks, and the easiest wayto get started is by working with top mobile adnetworks.

What mobile advertising is

Mobile advertising refers to any form of advertisingthat we see on mobile devices. This is a very powerful promotional tool thatcatches the attention of mobile device users. Mobile advertising can includeSMS advertising, push notifications, videos, and many other types ofadvertising.

It focuses on reaching people while they are usingtheir phones, whether they are playing a game, searching for information, orscrolling through social media. These ads are designed to be short and easy toread so they can easily catch the attention of the user.  

How does it work

Mobile advertising works by appearing when peopleare surfing the internet. Businesses create ad campaigns and decide when andhow the ad will show up to the users. The ads are placed on differentplatforms. Showing ads to as many people as possible is not enough; what's moreimportant is to catch the attention of the users.

It is hard to create an efficient ad, but there aresome platforms that can help with that; for instance, SmartyAds. There are afew things that help create an effective ad, such as visuals, a call-to-action,keeping it short, and targeting the right audience. Mobile advertisements areoften personalized based on users' data, location, age, sex, etc. It isdesigned to attract users who are interested in the product and who are morelikely to buy it.

Types of mobile advertising

There are various mobile advertising formats, eachdesigned for a specific purpose, depending on the goal set by the advertiser.Let’s look at the most popular formats and their features:

●      SMS. These are simple text messages that are used topromote the product or service by providing a link to a website or product.

●      Push-notifications. It is messages that are sent to theusers, even when they are not using the app. These kinds of notificationsusually remind users of sales, updates, or events.

●      Banner ads. The most traditional way to advertisesomething. They often appear at the top or bottom of the screen, and often havea call-to-action button and strong visuals.

●      Videos. Short videos demonstrating a product or serviceare very useful for boosting engagement. It is a crucial part of a mobileadvertising campaign, since a lot of mobile users prefer to watch the video.

●      Interstitial advertisements. These are full-screen adsthat take up the entire space on the mobile device screen. They typicallyappear at logical moments during the use of the application, for example,between levels in a game.

●      Native ads. Native ads are natural ads that blendharmoniously with the design of a website or application and are harder tonotice than other ad formats. They are less intrusive, and people are morelikely to interact with them. So even though they are less visible thantraditional ads, they are very effective.

●      Social media ads. These are ads displayed on differentpopular platforms like Facebook, YouTube, or Instagram. Developing suchadvertisements usually takes quite a lot of time and effort, but it's worth it.

Benefits of mobile advertising

Mobile advertising offers businesses a powerful andeasy way to reach people. It is also an easier way to successfully advertiseproducts and services. Let's have a look at the main advantages of this type ofadvertising.

• Cost-effectiveness. The cost of launching a mobile advertising campaign is lower than that ofprint ads, TV commercials, and billboards.
• Better engagement. People spend a lot of time using their mobile devices, which makes it easier for them to interact with ads. Mobile advertising can provide interactive content, which is more pleasant to users.
• Flexibility. If an error or malfunction is found in an advertisement, it can be corrected, as mobile advertising allows content to be edited. This is very convenient as it reduces editing costs and ensures the quality of the advertisement.
• Targeting solutions. As mentioned before, mobile marketing gives an opportunity to analyse users' data. Therefore, advertising campaigns are only seen by those who are interested in these services or products.
• Variety of ad formats. Now, advertisements are not just text or images; there are a lot of different and interesting ways to promote a product, which provides room for creativity.

Platforms for mobile advertising

Choosing where to place an ad is very important, since every platformhas its nuances. It is critical to understand which platform is best for aparticular advertisement. This determines the number of audiences reached, user engagement, and the overall success of thead. Biggest mobile ad networks could help you with this task.

One of the most popular platforms is Facebook. Abillion people are active users of this social media, which makes it a perfectplatform to place your ad on. It also allows you to narrow your target audienceby age, interests, and other data. Instagram (which is owned by Facebook) isless popular among users, but it will still attract their attention thanks toits visual-centric platform.

Another mainstream service in Google Ads. Numerouspeople use Google every day, so the ads could reach people through searchresults, websites, and YouTube.

TikTok can make advertising catchy and effective. Ithas a huge engagement, especially among young people. People tend to listen tothe opinions of people they trust, so brands can collaborate with influencersto create a successful ad.

Sum up

Mobile advertising is becoming more popular everyyear, so it is safe to say that the popularity of such advertising willcontinue to grow in the future. It offers businesses an effective way toadvertise their products or services, so placing ads on various platforms thatoffer mobile advertising can significantly increase sales and businesspopularity. And using the best mobile ad network will ensure easy andsuccessful advertising.