Know About Popular Culture Degree Program

Mar 19, 2021

Learn about master degree in popular culture

On the face of it, you may think this article is about what’s hip and in. But no, it’s not. It’s actually about a study course that’s new and is finding favour with young students looking to explore new ground.

The Popular Culture study program is all about reviewing current trends with a multidimensional outlook. Content in various media like television, cinema, music, social media, gaming, sports, etc. is examined to arrive at a better understanding of what’s going on in the social world. Advertising is another major influence on people’s lives. What people choose to buy is largely dictated by what appeals to them. Such a study program becomes all the more relevant in the present scenario where social media plays a vital role in influencing our lives.

Historically, the reason Popular Culture was devised as a study program was to enable a better understanding of how people live and what their experiences are, irrespective of which strata of society they belong to. There are many universities who offer a minor in Popular Culture where you can take limited credit hours which will be used to fulfil the university’s General Education requirements. A few colleges offer major study programs to enable students to earn a Bachelor of Arts Degree and thereafter even a Master’s degree in Popular Culture.

Broadly speaking the intent of such degree study programs are:

  • To offer a strong foundation in studying popular culture from different points of view like Art History, English, Film Studies, Folk Studies and Anthropology, History, Journalism and Broadcast Communications, Philosophy and Religion, Political Science, and Sociology
  • To prepare students to understand the interrelation between everyday popular culture and cultural forms that are usually studied only in the liberal arts programs
  • To make students competent to be well-informed consumers and become active participants in the global community especially in present times where cultural industries more or less dictate the international social, political, and economic landscape

The criteria to apply for an undergraduate program in Popular Culture are:

  • High school syllabus/coursework
  • A good GPA in high school
  • Good ACT or SAT scores
  • A good TOEFL score

Ideally, the school coursework should include English, Mathematics, Science, Social Studies, a foreign language and visual or performing arts. Financial aid in this study program will be available if you choose to major in Popular Culture. While need-based scholarships will be available, there will be other financial assistance options available too.

After graduating in Popular Culture some of the fields you can opt to work in are:

  • Journalism
  • Mass Media
  • Advertising
  • Public relations
  • Teaching
  • Cultural Events Planning
  • Market Research
  • Museum

Some of the colleges that offer undergraduate programs in Popular Culture are:

Bowling Green State University
Western Kentucky University


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